Nudging Unit

Our vision is to unite clinicians, coders and researchers from a broad range of backgrounds who share a common interest in improving outcomes for patients by providing actionable insights from data generated and collected in routine clinical care. As part of this we have grouped together a Nudging Unit.

The Nudging Unit aims to unlock the full potential of the digitalisation in healthcare to accelerate deployment of clinical trials within routine care setting. Our mission is to facilitate traditional clinical trials by data capture from existing electronic health records and online monitoring and enable pragmatic nudging trials for knowledge discovery and improvement of patient care by increasing guideline adherence.

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